For the promotion of national culture

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Cultural tourism contributes to creating economic values ​​and preserving the country’s tradition.
Photo: VNA/CVN

In 2021, 75 years after the first National Culture Congress organized on November 24, 1946, the second was held. This meeting acquired a very important meaning, awakening the aspiration of the entire nation to move towards a new era, that of sustainable development.

this 2me The National Conference on Culture made it possible to evaluate the implementation of the Party’s policies, resolutions and guidelines in terms of cultural and artistic work in recent years, as well as to define the course and key tasks of the Culture Development Strategy by 2030.

The promotion of the patrimonial values ​​of the country is closely linked to the safeguarding of traditional culture and the development of the national cultural and creative sector that encompasses 12 fundamental sectors which are advertising; architecture; computer software and video games; craft; design ; cinema ; edition; Fashion ; live performance; fine arts, photography and exhibition; television and radio; as well as cultural tourism.

As a commitment to the future of culture, cultural industries contribute to sustainable development by creating jobs, preserving traditional values, protecting the environment, improving the spiritual life of the inhabitants, reducing the development gap between the regions of the country.

Competitive advantages

It’s been a year since 2me National Conference, the cultural life of the country has seen many positive changes, especially in the development of cultural industries”estimated the Pr. partner – Dr. Bùi Hoài Son, permanent member of the Commission for Culture and Education of the National Assembly.

According to him, foreign experiences show that cultural and creative industries (CCI) are among the important tools to create a “soft power” (soft power, soft way or power of conviction) cultural, as tools of influence in the economic and diplomatic spheres.

The experiences of the Republic of Korea, China, Japan or many Western countries show that if we focus on the development of CCIs, we will create competitive and comparative advantages to promote not only cultural industries but also other socio-economic areas”analyzed.

In fact, the past year has witnessed important changes in this area, particularly with regard to cultural tourism and cinema.

cherry on the cake

A view of the Thay Pagoda, on the outskirts of Hanoi.

The Strategy for the Development of Cultural Industries in Vietnam by 2030 has set the goal of mobilizing resources in the society to form and develop three CCI centers in Hanoi, Da Nang and Ho Chi Minh City and other localities that house the world of culture and natural UNESCO. Heritage sites.

Hanoi, the former capital of Vietnam, is known for the density of its cultural sites with 5,922 tangible cultural heritage sites, 1,793 intangible ones, and 1,350 craft villages. Several of them have been inscribed on the UNESCO World Heritage List, such as the Thang Long Imperial City, or recognized as national special sites, such as the Temple of Literature, Cô Loa Citadel, Tây Phuong Pagodas, Thây … This is an abundant source of potential that allows the city to enhance its cultural tourism. In recent times, Hanoi has focused on exploiting and developing cultural tourism, crafts, design, live performance, and fashion, sectors that are among the 12 key ICCs.

Describing as fundamental cultural values ​​that, once well preserved, will maximize cultural tourism, in recent years, Dà Nang (Downtown) has organized many cultural and festival activities along the Hàn River, as well as performing arts at the service of locals. tourists in their districts. and districts.

Cultural tourism has contributed to making the city one of the most attractive destinations in the country. In the first ten months of 2022, Da Nang welcomed nearly 3.1 million travelers, an increase of 182.4% compared to the same period in 2021. The increase in hotel and restaurant service revenue reached more than 15,114,000,000 VND, an increase of 78%.

Ho Chi Minh City is considered one of the largest film centers in the country. The number of production and distribution companies that operate in the 7me The art has steadily increased over the years, from 674 in 2015 to 834 in 2019. 98% of it is privately owned. In 2019, the film industry contributed 0.35% to the regional GDP of the southern megalopolis.

Bright future of cinema.

A highlight of last year in this sector is that the Cinema Law was approved on June 15, 2022 by the National Assembly of the XVme legislature in its 3rd session. It will enter into force on January 1, 2023, allowing the development of the 7me art of the country following the world tendency of increase of the ICC. Thus, the sector will develop thanks to the creation of an environment conducive to the creativity of companies and the artistic innovation of filmmakers, making the most of national cultural diversity, technological advances and commercial skills to create attractive film services.

Thus, 2022 is considered a flourishing year for the national cultural and creative sector.
Photo: CTV/CVN

We hope that this will generate cinematographic impulses, constituting a true lever for the cultural and economic development of the country.wished Bùi Hoài Son. Hoping that Vietnam can produce influential works like the South Korean survival drama TV series. squid game (The squid game). In addition to the huge revenue generated, the traditional Dalgona candy-making craft in the Republic of Korea has made a big comeback thanks to its appearance in the series.

Thus, 2022 is considered a flourishing year for the national cultural and creative sector. However, these industries require careful and sustainable investment so that cultural and artistic products do not lack prestige and creativity, helping to preserve and promote Vietnamese culture.

My Anh/CVN

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