Formula 1 launches new licensed entertainment venue with ‘F1 Arcade’

Today, Formula 1 formalized the launch of a new “experiential premium” product under the license of “F1 Arcade”.

In association with Kindred Concepts, F1 Arcade will be a real place of life offering F1 simulators as well as a catering offer.

The first “F1 Arcade” will open in London November 24 next at One New Change Shopping Center (St Pauls). 60 simulators of the F1 movement will be available to Formula 1 driver trainees. Other sites are expected to open in different forms in major European cities, the US, the Middle East and Asia.

“We are very excited to introduce F1 Arcade, a new premium entertainment venue that everyone can enjoy. F1 Arcade is an ambitious project that allows aux gens to be rapprocher encore plus l’expérience de la Formule 1 in offrant aux invited the possibility of prendre le wheel de simulateurs de course sur mesure dans el cadre elégant avec une d’accueil de high quality “ says Brandon Snow, commercial general manager of Formula 1, in a press release. “Kindred Concepts and Formula 1 have worked tirelessly to ensure that F1 Arcade will provide all visitors, fans and non-fans alike and regardless of age or ability, with an incredible premium experience. »

The concept was created by Adam Breeden, founder and CEO of Kindred Concepts. F1 Arcade will feature bespoke racing simulators designed specifically for the venue with motion and audiovisual effects to fully immerse players in the races.

The gaming experience created by Motorsport Games through its RFactor2 racing simulation platform It will offer a wide variety of career modes to compete individually or in teams. There will be different modes available for all ages and levels. It will also be possible to have a driver profile.

It remains to be seen whether this “F1-licensed entertainment venue” concept will find its audience and profitability. In recent years (see more), many athletes have tried the adventure of amusement parks, cafes and other entertainment offers. As well as the economics, the concept is also a good way for F1 to reach a wider audience that it can interact with directly, a bit like esports.

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