The return of the holidays, a great social problem

kyonntra via Getty Images Many people enjoy the music festival.

kyonntra via Getty Images

A study carried out by YouGov in 2022 shows that for more than half of French people, music acts as an escape to forget the problems around them.

FESTIVAL – The parties, among other things, are creators of social links, and therefore respond to our need to belong to a community. According to a study conducted by Packer & Ballantyne, meeting strangers through a musical and social experience has been identified as a factor that positively impacts the well-being of festival goers. In addition, those surveyed said they have a better esteem for themselves, for others and for life in general when attending a festival. But it is also the music, at the heart of the festivals in question, that contains a true unifying power, as psychology professor Emmanuel Bigand analyses.

According to a study by neuroscientist Robert Zatorre of more than 1,200 people around the world, music was indeed considered the most important activity during confinement, for 15% of those surveyed.

This is why this type of entertainment was able to garner the largest numbers during the lockdowns, even when media outlets were limited.

a historical root

With more than 6,000 festivals of all kinds registered in France in 2019, these events have transcended cultural differences. Originally used as a time bubble to stop thinking about the post-war rubble, then as a movement for tolerance, freedom and marking the renewal of artistic expression, in particular with the International Jazz Festival in 1948 in Nice, they now represent a place of personal expression.

However, it was on the other side of the Atlantic Ocean, in 1969, that a festival left its mark on society: Woodstock. The latter was the meeting that would later become part of the DNA of modern festivals, and not surprisingly, the values ​​defended by this festival, such as freedom and belonging to the same group, still persist today. In addition, an increasing number of festivals are appearing that are positioning themselves, such as Solidays or We Love Green, events known by around 1 in 3 French people.

But to understand the power of this industry, you have to go back to its origins and the central element of its success: music.

Music, an escape route

According to a study by neuroscientist Robert Zatorre of more than 1,200 people around the world, music was indeed considered the most important activity during confinement, for 15% of those surveyed. A source of escape that allowed one to get rid of a monotonous and distressing daily life. In addition, a study carried out by YouGov in 2022 shows that for more than half of French people, music acts as an escape to forget the problems around them.

Combining this data with meeting places such as festivals, we obtain the perfect recipe to create a true communion between the participants. All festival goers have the same goal: to get together and get away from it all, together. Festivals have now become synonymous with diversity, bringing participants together around a common emotion, regardless of religion, skin color or social status. They also have the ability to deliver the same message to thousands of people. When we know that 56% of French people have already had someone close to them listen to music to convey a specific message, we can only imagine the impact of an event like a festival.

Festivals therefore have a bright future ahead of them and have only regained success since the launch of the various and varied restrictions. Be it Coachella, Tomorrowland or many others, the festivals are making a big comeback in 2022 and will help to forge new social bonds, tainted during the Covid crisis, but also to convey important new messages for society. A beautiful message of hope when you know that for 70% of French people, music can help save the planet.

Festivals therefore have a bright future ahead of them and have only regained success since the launch of the various and varied restrictions. Be it Coachella, Tomorrowland or many others, the festivals are making a big comeback in 2022 and will help to forge new social bonds, tainted during the Covid crisis, but also to convey important new messages for society. A beautiful message of hope when you know that for 70% of French people, music can help save the planet.

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