(ETX Daily Up) – Go shopping, attend a concert, do paperwork… The metaverse is full of possibilities. Latest: interacting with the avatars of deceased musicians like the Notorious BIG If the initiative is surprising, it suggests a future where Internet users could communicate with the deceased. Decoded.
Live for ever. The subject has been regularly explored by science fiction, most notably in Greg Egan’s 1994 “La Cité des permutants”. The Australian novelist imagines a future where it is possible to save all the neural connections of the human brain and make them evolve in a virtual environment. The rich use this technology to make digital copies of themselves and become immortal.
Reality seems to have caught up with fiction thanks to the metaverse, that digital coating of the physical world populated by avatars of anonymous people and celebrities. Snoop Dogg and Paris Hilton have theirs, as soon Notorious BIG The New York rapper, murdered on March 9, 1997 at the age of 25, will come back to life in the form of a hyper-realistic avatar.
This new incarnation of the legendary musician will evolve into The Brook, a metaverse that recreates 1990s Brooklyn. It was created by start-ups Burst and Surreal Events to allow music lovers to immerse themselves in “the universe of one of the the best MC’s of all time”. -The Notorious BIG “.”Enter his world and experience old-school Brooklyn and the roots of hip-hop culture like you never imagined,” the initiative’s official website reads.
The Brook will officially launch later in the year, though fans of the Notorious BIG will be able to preview it by purchasing NFTs or tickets on Ticketmaster. These non-fungible tokens, put up for sale starting June 3, will also allow you to access services exclusive to this metaverse such as virtual concerts.
Happy 50th BIG BIRTHDAY!! The Biggie Avatar is coming to “The Brook,” a hyper-realistic metaverse experience that feels like a metaverse should… “REAL” Learn more about Brook. Link in bio. @brookverse pic.twitter.com/XoUH4nnjkI
– Notorious BIG (@thenotoriousbig) May 21, 2022
A path to immortality?
It’s a safe bet that other deceased musicians will come back to life in the metaverse. Some like Freddie Mercury, Michael Jackson or Ray Charles have already been resurrected thanks to holograms. This technology was used especially in the spring of 2012 during the closing concert of the Coachella festival. On this occasion, the American rapper Tupac performed two titles alongside his former comrades, Snoop Dogg and Dr. Dre.
If we have long imagined that the use of holograms would become widespread in the world of entertainment, it is still quite marginal. The reason: the very high cost of such services. The two Tupac songs cost between $100,000 and $400,000 to produce, according to MTV News.
Using an avatar is much less expensive. Count 0.18 ether (about 330 euros) for one of the 6,888 virtual models of “The Guardians of Fashion”, a talent agency based in the metaverse. This investment can be paid off by involving these top models of a new kind in virtual fashion shows or music videos.
A career as a model, attending a concert by a deceased musician… The possibilities seem endless in the metaverse. So much so that some believe they find the path to immortality there. This is the case of Artur Sychov, CEO and founder of Somnium Space. His father’s meteoric death from cancer served as the inspiration for “Live Forever,” one of the future features of his startup. The principle is simple: users can store their movements and conversations as data on the platform, then duplicate them to make an avatar of themselves. He would talk, behave, and think just like them, even after they were dead.
For Artur Sychov, this mode would make it possible to create a perfect copy of the biological. “Literally, if I die, and my data has been collected, people will be able to come, or my children will be able to come and have a conversation with my avatar, which will have my body language, my voice,” he explained. to Vice magazine. “In fact, we’ll actually get to know the person. Maybe even for the first ten minutes, we just won’t guess that he’s an AI. That’s the point.” But would that be enough to recreate the consciousness of an individual? Reply in the future.