Italian football club AC Milan and Japanese publisher Konami will strengthen their joint status as entertainment powerhouses, generating an innovative ecosystem of initiatives that will unite players and fans on and off the pitch.
From the start of the next season, the logo electronic football from Konami will feature on the front of the new official men’s team training kit, which will be worn by the players during their training sessions at the Milanello Sports Center as well as before each match in national and international competitions. This agreement illustrates the global appeal ofAC Milan, which continues to grow on and off the pitch. In addition, this association brings together two brands that have always fueled the passions of millions of people around the world. They are global icons of innovation, sports and entertainment, capable of attracting ever-wider audiences and constantly creating new trends.
konami turns #AC MilanThe first official training wear partner ➡️ https://t.co/RpDrrV7Zwh
— AC Milan (@acmilan) April 7, 2022
“We are honored to work with AC Milan. Becoming the main partner of one of the biggest football clubs in Europe and displaying our brand on their training kits is an incredible opportunity.says Naoki Morita, president of Konami’s European subsidiary. “We look forward to working with the club to create an innovative partnership together.“. Casper Stylsvig, AC Milan chief revenue officer, added: “We are delighted to welcome Konami to our family as a Premier Partner and our first training kit partner for the men’s team. We are very happy with the potential that this association offers, for our club and our brand, which will allow us to innovate together.”
Bridging the physical and digital worlds
The partnership between AC Milan and Konami will officially go into effect on July 1 and will also cover a rights package including San Siro, full 3D facial scans and fully licensed kits with home, away, third and goalkeeper for eFootball.