This is the second edition of the second-hand store fair, at the Puces du Canal in Villeurbanne, this weekend of April 9 and 10. Yet another vintage fashion fair, which is attracting more and more people. 7 out of 10 people now say they buy second-hand clothes.
“I don’t want to have the same style as my neighbor”, says Océane Loukanta in the preamble. Like her, at the Puces du Canal second-hand store in Villeurbanne, several hundred second-hand fans are looking for rare clothing, while claiming to be “ecological”.
Background music from the 80s, vintage clothing, glasses, vinyl records, retro photos, old school shoes, scarves, hats, bags, jewellery… Lyon’s huge second-hand market, which already attracts thousands of visitors every week, come to life. the appearance of a giant thrift store.
Océane Loukanta arrived at the opening on Saturday armed with a huge tote bag ready to fill. She’s been a thrift store ever since she found herself at a party wearing the same dress as one of her friends, bought from a big-box fast fashion store.
“Now I only go to thrift stores, so I’m sure I’m not buying something that everyone will have,” says the 27-year-old.
“Here we dress in unique pieces,” confirms Léa Ecouffier, 21, who runs a shop at the entrance to the big blue tent under which some fifty exhibitors gather.
“Because although we are increasingly adopting this mode of consumption, it is still a unique way of expressing style in a world where everyone dresses the same”,
“For 25 years, there has been a very strong growth trend in the second-hand clothing market”, confirms Marie Vincent, where 5,700 visitors are expected.
“There has been a great boom in the last five years: seven out of ten people say they buy second-hand clothes and the sector represented seven billion euros in 2021”says event organizer
And even if new remains dominant for the time being, the rise of slow fashion and the development of second-hand markets, including on the Internet, are a reality. In France, 70% of people say they have already bought second-hand clothes in 2021. They were 30% in 2018 and half in 2010, according to a study by the Institut Français de la Mode (IFM).
“I’ve always loved antiques and as my wardrobe filled up and my tastes changed, I sold,” says Saskia Boquet, a 28-year-old exhibitor and customer, who “made a deal” by unearthing a t-shirt from luxury brand Yves Saint Laurent for 15 euros.
A boost that should continue, since according to the American consignment and second-hand clothing platform “ThreadUp”, the second-hand market will be heavier than that of fast fashion in 2028.
Laure Hervieu, 58, has been a second-hand dealer for 20 years, “to offer an alternative to consumption” and “compete with fast fashion”, all “being eco-responsible”.
“We want pieces that have a history, that can be given new life, that are of good quality and that do not deform completely after two washes”,
Paul Couvé-Bonnaire, 24, shares this opinion. “I try to buy less and less new clothes, I prefer old but resistant pieces because, when I want to get rid of them, it could benefit others”, highlights this alternation in a tourism agency, which hopes that the show will convert new people in this trend. .
This is the case of Morgane Leblanc, 33 years old. “It’s been a while since I had to go shopping to renew my wardrobe,” explains this consulting manager. “I thought I was going to a big mall as usual, but reading the candidates’ programs this morning, I decided to vote” for an environmental program, she says. “So, I told myself, you shouldn’t go to H&M, you should go to second-hand clothes, that way you’ll find an ecological garment!”, Concludes the Lyonnaise woman in front of a store mirror, in full adjustment.