Hires Marissa Brooks to Lead Global Sports and Entertainment Associations

A unique boutique collective in miami, 4WRD lives primarily at the intersection of sport and luxury. The company focuses on brand partnerships and events for major luxury brands and clients, most recently producing the Miami Padel Open. 4WRD also counts Boich Investment Group, Australian artist Tyson Beck and several luxury brands among its clients.

“As the brand expands globally, we are excited to work with a leading sports and luxury marketer like Marissa,” he said. Peter Smith, CEO and co-founder of “His experience of creating disruptive brand moments will help us develop world-class partnerships. Marissa will help us bring partnerships to life in a big way as we continue to build the future of finance. »

Brooks began his career with the NBA’s Miami Heat, where he managed corporate partnerships for a decade. He oversaw the team’s major sponsors, including luxury watch brand Hublot, which served as the Swiss brand’s entry into North America.

He then joined LVMH-owned Hublot in Swiss leading its strong global events and sponsorship platform, where it spearheaded the NBA’s first single luxury watch and licensing deal. He has worked in more than 16 countries around the world, skillfully blending local cultures and customs with brand goals. Brooks has negotiated and activated partnerships with Manchester United, Paris Saint-Germain, Formula 1, FIFA and UEFA, as well as ambassadors such as Usain Bolt, Kobe Bryant, and Pelé, to name a few. After Hublot, Brooks was CMO/Americas for the Longines Masters, bringing the prestigious equestrian competition indoors. the Angels towards New York.

Marisa resides in miami where he will join the growing team.

About connects the world with the future of finance. the London Yes miamiThe headquartered company, with an international team spread across the globe, is the fastest growing and most trusted crypto company, helping millions of people around the world to safely access cryptocurrencies. Backed by a company since 2014, is valued at $14 billion. To visit for more information, follow us on Twitter @blockchainCheck The Podcastand read our Blog for the latest company news.

wallace brooks
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