news event E3 2022 cancelled: No more spectacular trade shows and conferences?
A true thrill ride in video games, E3 has been playing the emotional elevator for two years. In 2020, the outbreak of the health crisis forced him to close the store for a while, before returning the following year in a 100% digital event. But in 2022, there simply will be no show, not online or in person. Information that heralds the end of shows and conferences?
Maybe one day we’ll sing “I’m telling you about a time that those under 20 can’t know” about the famous E3 conferences. because here The corridors of the Los Angeles Convention Centers have not vibrated for three years to the sound of thunderous announcements. And it’s not ready to go. Recently, we learned of the unequivocal cancellation of the 2022 edition of the most famous American show dedicated to video games. “We will dedicate all our energy and resources to offer a physical and digital version of E3 next summer” explains the ESA, which organizes the event, in the columns ofIGN. The company says it will skip this year’s meeting to “focus its resources” on the next one, in 2023.
An amazing ad. In January, however, the ESA confirmed the return of a 100% online E3 for 2022, like the previous edition, claiming to be “incredibly excited” about the future of the show. A reassuring facade that hides a less brilliant reality? In any case, that is what Jeff Grubb, a journalist for VentureBeat, a well-known industry insider, thinks. Beyond mentioning the cancellation of E3 a few months ago, man calls this year’s event a ‘brothel’. To make matters worse, the announcement did not come directly from ESA, but from a message Razer PR manager’s Twitter. To date, there is no official press release on this subject on the official ESA or E3 site.
“Just got an email… It’s official, digital E3 is completely canceled for 2022. Lots of mixed feelings on the subject…” – Will Powers (Razer), on Twitter
Just got an email… It’s official, digital E3 is officially canceled for 2022. Lots of mixed feelings about this…
— Will Powers 🔜 @RazerStore Austin (@WillJPowers) March 31, 2022
To date, we do not know the exact reasons that led the company to cancel E3 2022. Last year, however, the show had managed to save the day, bringing together very important names in the industry -Ubisoft, Xbox, Square Enix …- with many conferences over three days, a year after the outbreak of the health crisis and the cancellation of the 2020 edition. A solution that today is presented more as a patch instead of a full revival. Already because the event invited publishers to perform in formats already developed internally, under the effect of Covid restrictions (Ubisoft Forward, not “Ubisoft E3 Conference”, for example). And because, obviously, the ESA has lost more than gained in the organization of the 2021 edition.
As it stands, it’s impossible to know whether publishers had to pay fees to participate in the online program (the ESA press releases are unclear on this), but one thing is certain: compared to the classic format, physical , the deficit must be significant. On the Quora social network, David Mullich, industry veteran and director of many parts of the Might and Magic franchise, valued renting a huge E3 stage for about $100,000. Of course, not everything goes to the pockets of the ESA. Convention Centers also have their part. To this is added the public entrance, another important source of income in normal times ($250 in 2019 for 3 days of show) while the 2021 edition, 100% online, was free. Not to mention the costs to make the event compatible with a digital version, including a new mobile app.
In short, there’s a good chance a digital E3 will be far less viable than a physical show. Still, today, you’d be hard-pressed to see publishers rushing to the doors of Convention Centers to resume show conferences, just like in the good old days. After the arrival of the health crisis, the big JV players understood that they could communicate at a lower cost, taking inspiration from formats such as Nintendo Direct (which has existed since 2011) or EA Play Live, which is traditionally held on the sidelines of E3. . Therefore, publishers have created airtime on their own., but above all, new initiatives have emerged with the aim of uniting video game creators. The most famous of them is undoubtedly the Summer Game Fest by Geoff Keighley, a journalist and insider who is already in charge of organizing the Game Awards at the end of each year. The man was quick to respond after the E3 cancellation announcement, on Twitter, posting a wink quite evocative. Minutes later, he revealed the date of his Summer Game Fest 2022.
“There is no bigger fan of what an event like E3 means to the industry than I am. I’ve been to every E3 for 25 years. As the industry evolves, the way our industry comes together must also evolve.” -Geoff Keighley, in Twitter
All in all, it would be hard to bet on the return of the famous E3 show conferences. However, this does not mean that the great mass of video games has become extinct. Apart from the individual programs, editor by editor, there are the evenings with a lot of actors in the middle who seem to have the coast. Like the one at Summer Game Fest 2021 -where we saw the first real images of Elden Ring- or the already traditional Gamescom Opening Night Live, which will return on August 23. So yes, online events, but why not imagine a physical version when Covid is over, Game Awards style?
In any case, physical fairs are not ready to stop. For example, for this year, Gamescom is choosing a hybrid approach, with activity in Cologne as well as online. And for the Tokyo Game Show, it will obviously be, finally, a return to normalcy. Like CES 2022, also under fire from critics for having acted as if nothing had happened in January, without considering the health risk. Above all, do not forget: these meetings are an opportunity for both players and professionals. This is often where they make important contacts and discover great opportunities.
By IndiaJournalist jeuxvideo.com